Trusted by more than 240,000 merchants, Magento is undoubtedly one of the best e-commerce platforms for building online stores. Apart from this, the tons of extensions and ready-to-use templates this platform offers, makes the process of e-commerce website development a hassle-free task. There are several other features that make Magento one of the most preferred platforms for developing e-commerce sites among webmasters and businesses worldwide.
Below is a list of some of the major reasons that make Magento the most sought-after choice for building an e-shop:
1. Magento is Free
You can download and install the Magento platform for free. Also, it is open-source software, which means that anyone can modify it. Besides, thousands of Magento templates and extensions are available for free. And thus, you can easily set up a Magento online store using a pre-built template in just a few minutes, and can enhance its functionality using the built-in extensions.
2. Extend Capability of a Magento Store Using Templates and Extensions
There are plenty of Magento templates to choose from, which gives you the ability to give your online store any look you want. You can find a template for setting up almost any kind of e-store or an e-commerce website. Whether you want an electronic store theme, fashion clothes store, or an e-commerce site selling sports gear and so on, there is a perfect template available for designing any kind of e-shop.
Also, you can extend the functionality of your Magento store using the available extensions. Whether you want to improve shopping cart functionality or would want to replace any default feature of your store with a better feature, you can find an extension to address your needs. For example, you can use the MouseOver Image Zoom extension to replace Magento’s default image zooming feature and several others depending on your e-store needs.
3. It Was Built For E-commerce
Magento was primarily built to meet users’ e-commerce needs. So, unlike a few other CMS systems (such as WordPress), you don’t need to spend an additional amount on downloading add-ons (like plugins) to embed e-commerce functionality into your online store. Instead, a Magento store comes with built in e-commerce features.
4. Magento is Search Engine Friendly
Magento is designed to be a search engine friendly platform. In a nutshell, you won’t have to spend your valuable time in making your Magento store SEO-friendly, as it comes with built in SEO features. When building a store or e-shop powered by Magento, you can configure your product title, keywords, meta-tags, etc., which renders control over making your product offerings optimized for search engines. The same can be done for your product categories and content pages.
What’s more? Magento provides “Google Sitemap” integration, which makes it easy for the search engine crawlers to index the products/services of your online store.
5. Ensures High Performance
It’s a well-known fact that slow load time can have a negative impact on an e-commerce site’s conversion rates. But, Magento beats all of its counterparts when it comes to performance. Basically, Magento helps make an e-commerce site perform well in terms of page load speed and query process times, compared to its competitors. Magenta prevents a site from loading slowly using some high-end caching techniques. Needless to say, the better your e-commerce site will perform the more traffic it will be able to attract.
6. It’s a Scalable Platform
Magento is an ideal e-commerce solution that can be used by any kind a business firm, ranging from an MNC (i.e. Fortune 500 companies) to small-sized online merchants. The best part about a Magento platform is that it grows with your business. In essence, Magento is a scalable platform, which means that it can be easily updated and/or enhanced to make it sync with your growing business needs.
7. It’s Flexible
Magento is also flexible in nature owing to its open system architecture; thus any Magento developer can help in creating unique user experiences that perfectly suit different type of devices – that are used for accessing your site.
8. Great Community Support
The open source nature of Magento means that it is a community software. This means that it is backed by a large community of developers from across the world, who continuously keep on releasing major updates and fixes for the Magento platform. Moreover, the developers of the Magento community can help provide answers to your queries.
9. Allows To Personalize Shopping Experience
The more personalized shopping experience you will provide to your users, the more engagement you’ll receive. You can personalize your customers’ experience, right from the time they enter your site till they reach the checkout phase. This can be achieved with the help of Magento functionalities such as the ones listed below:
You can grab users’ attention, by adding product images as well as their reviews. Also, make sure that your visitors can enlarge product images to have an enhanced and better view of how that product looks. Besides, reading reviews about your products posted by other users will help build trust, and encourage other users to make purchases from your store.
Once you have made a good number of customers, it is also important that you can retain them for a longer time. You can keep your customers engaged with your site, by providing them with hard-to-resist offers and discounts.
10. Supports Mobile Commerce
Lastly, Magento provides support for mobile commerce. As an increasing number of people are using mobile devices more than desktop computers to shop online, you might lose potential customers if your online store or e-shop fails to deliver an optimal shopping experience to mobile users. Simply put, it is imperative that your e-store or site can be easily accessed on all the devices.
Thankfully, all Magento editions contain HTML5 capabilities, and thus ensures deploying satisfying and better mobile shopping experience for your online shoppers. Moreover, there is a plethora of responsive Magento templates available over the web, enabling you to have a mobile-friendly site in no time.
Here’s hoping that this post would have helped you understand why you should choose Magento as your e-commerce platform. However, the best way to know how Magento benefits your online business is by using it. So, give Magento a try and see how useful it proves for your e-commerce venture.
Author Bio: Arya Stark is a web developer working for an Offshore CMS Web Development Company, Xicom which offers portal cms and website content management services at affordable rates. So if you are looking to avail app developers for hire, you can get in touch with her.