8 Tips to Make Your Site Mobile Friendly

Google conducted a survey to find out the effectiveness of mobile friendly site. As there is a steep rise in Smartphone users around the globe, staggering 74% visitors are more likely to return to a mobile friendly site.  A large 61% of visitors will leave if a site is not mobile friendly and 67% visitors were more likely to buy from a mobile friendly site. The search engines also rank a mobile friendly site higher over sites which are not mobile friendly. Not having a mobile friendly site can mean overlooking a large percentage of potential customers which use mobile internet for making purchases. To increase in the visibility, discover ability and rankings of your site, here are few tips to have a mobile friendly site. 
Make Your Site Mobile Friendly
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1 Creating a mobile version 
You can very well create a mobile version of your desktop website which is customized to the mobile screen size. You can either use some free tools available to create a mobile friendly version or you can hire a developer agency to get a mobile version of your site created. You have to ensure that you have single URL for both your desktop as well as mobile site so that it is easily discover able by the search engines. You can optimize both sites for search engines easily. 

2 Responsive design
Rather than building two different version of your site (one for desktop and another for mobile), you can have a responsive site which auto adjusts itself to display on all devices.  The responsive site uses CSS (Cascading Style Sheet) technology to create a single version of website that can adjust itself according to screen size.  This will be very helpful for a better Search engine optimization of your site as in some cases you will have a different URL for your mobile site if you create a two different versions of your site. 

3 Adaptive design 
If you want to go one step ahead of just providing a responsive design and money is not a constraint then adaptive design could be the thing you are looking for. Adaptive design of a website gives user a delightful user experience by detecting and identifying user’s device capabilities to generate pages matching them.  Many deep pocketed corporations ensure to have adaptive design to enhance user experience design of their website.

4 Simple navigation scheme
If you want to take matters in your own hand than ensure that your site has a simple navigation scheme. Ensure that the navigation buttons are large enough for touchscreens and well placed to be located easily.  Many a times the buttons get displaced from their location based on the screen size so ensure you have tested your website with various screen sizes. 

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5 Simple design 
The biggest turn off for users is a site which takes too much time to load. For mobile internet users the download speed is already slow and if you have packed your website with heavy images, graphics or videos, it will increase the loading time further.  Ensure that you communicate what your site is all about and give important information at your website home page with a lean design. This doesn’t mean you overload your website with information but you should use KISS (Keep It Short & Simple) strategy.

6 Icon images
Using mobile icons instead of words will make the site look leaner. The mobile users recognize sites with symbols as mobile friendly. Using symbols for social shares, call or any other functionality can enhance the experience of mobile phone users.  You can use icons for designing the menu of your site as well. 

7 Use JavaScript tactfully 
Avoid overusing JavaScript while designing mobile friendly website as it will make your site behave differently on different browsers and devices.  This will hamper your website from providing a standardized experience across various platforms.  So ensure using JavaScript only where it necessary to use and don’t overload your website with JavaScript.

8 Geo location 
Smartphones and tablets have the capabilities of using GPS so for providing mobile friendly site you should incorporate Geo location in your design. Geo location can be used to give directions to a particular store or your own office address.  The use of location gives an edge to website in local listing of search engines.

The most important step in designing a mobile friendly site is to test with different devices and different browsers to check the user experience of your mobile friendly site. This will help you in identifying the lags and loopholes in your site when it comes to hand held devices and you will be able to improve your site according.  Even if your site has a good navigation scheme, it may be lagging in terms of load speed or the font of content is too small to read. Make sure you keep a check on your site’s compatibility with mobile screen whenever you implement any changes. 

About the Author:
Vaishnavi Agrawal loves pursuing excellence through writing and have a passion for technology. She has successfully managed and run personal technology magazines and websites. She currently writes for intellipaat.in, a global training company that provides e-learning and professional certification training.
The courses offered by Intellipaat address the unique needs of working professionals. She is based out of Bangalore and has an experience of 5 years in the field of content writing and blogging. Her work has been published on various sites related to Big Data, Business Intelligence, Project Management, Cloud Computing, IT, SAP, Project Management and more.

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